{"title":"New In","description":"","products":[{"product_id":"basile-diaper-bag-olive-organic-cotton","title":"Basile Diaper Bag in Olive","description":"\u003cp\u003e\u003cstrong\u003eThe diaper bag we picked because we know what diaper bags actually have to do.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHindbag's Basile earns its place by doing what most diaper bag brands don't: making one that lasts past the messy years. Five pockets, two Velcro straps that fix straight to a pushchair, double zip that opens from both sides, adjustable handle that goes from hand to shoulder.\u003c\/p\u003e\n\u003cp\u003eThick GOTS-certified organic cotton, water-repellent for spills and light rain. The interior is lined in a colourful blockprint, an artisanal detail that comes into view every time the bag opens.\u003c\/p\u003e\n\u003cp\u003eThe olive colourway is a deep, grounded green. Hides everything kids throw at it, looks better with age.\u003c\/p\u003e\n\u003cp\u003eWorn by us. Built for the years you carry everything but the kitchen sink.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. 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The kind that takes a school year and a half of wear.\u003c\/p\u003e\n\u003cp\u003eThe electric blue colourway is bright, bold, and easy to spot at pickup. Tricolour panels keep it graphic.\u003c\/p\u003e\n\u003cp\u003eSuggested ages 3 to 8, nursery through the extracurricular years.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. 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Designed for re-wear, not one season.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInterior compartment fits a 15-inch laptop (13-inch with Ava S cover)\u003c\/li\u003e\n\u003cli\u003eTwo exterior pockets sized for a water bottle\u003c\/li\u003e\n\u003cli\u003eExterior zipped pocket and small interior pocket for essentials\u003c\/li\u003e\n\u003cli\u003eIntegrated back foam for all-day comfort\u003c\/li\u003e\n\u003cli\u003eAdjustable straps, 55 cm to 100 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e H 38 × W 30 cm with a 15 cm bottom\u003cbr\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e 17 litres\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nDry clean preferred. Iron at medium temperature. Do not tumble dry. 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The kind of weight that holds its shape and gets better with wear.\u003c\/p\u003e\n\u003cp\u003eThe sage colourway is a soft, dusty green. The shade that sits with denim, with linen, with a tee on a Saturday.\u003c\/p\u003e\n\u003cp\u003eLooking for something smaller? See the Mini Eliot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. Designed for re-wear, not one season.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInterior compartment fits a 15-inch laptop (13-inch with Ava S cover)\u003c\/li\u003e\n\u003cli\u003eTwo exterior pockets sized for a water bottle\u003c\/li\u003e\n\u003cli\u003eExterior zipped pocket and small interior pocket for essentials\u003c\/li\u003e\n\u003cli\u003eIntegrated back foam for all-day comfort\u003c\/li\u003e\n\u003cli\u003eAdjustable straps, 55 cm to 100 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e H 38 × W 30 cm with a 15 cm bottom\u003cbr\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e 17 litres\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nDry clean preferred. Iron at medium temperature. Do not tumble dry. Before first wear, apply a colourless waterproofing spray. Reapply every three months.\u003c\/p\u003e","brand":"Hindbag","offers":[{"title":"Default Title","offer_id":57323208933760,"sku":"ELIOT_S","price":68.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-HB-bp-big-Eliot-sagegreen-front.jpg?v=1769613691"},{"product_id":"eliot-backpack-olive-organic-cotton-canvas-for-kids-adults","title":"Eliot Backpack in Olive","description":"\u003cp\u003e\u003cstrong\u003eThe everyday adult backpack, town to countryside.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHindbag's Eliot is the full-size adult backpack for the all-day haul. Town to countryside, school run to weekend hike. 17 litres of capacity, integrated back foam, fits up to a 15-inch laptop.\u003c\/p\u003e\n\u003cp\u003eHeavy organic cotton canvas. The kind of weight that holds its shape and gets better with wear.\u003c\/p\u003e\n\u003cp\u003eThe olive colourway is a rich, grounded green. Hides what a year of use throws at it, looks better the longer you carry it.\u003c\/p\u003e\n\u003cp\u003eLooking for something smaller? See the Mini Eliot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. 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Before first wear, apply a colourless waterproofing spray. Reapply every three months.\u003c\/p\u003e","brand":"Hindbag","offers":[{"title":"Default Title","offer_id":57323240784256,"sku":"ELIOT_O","price":68.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-HB-bp-big-Eliot-olivegreen-front.jpg?v=1769614108"},{"product_id":"orangeheat-short-sleeve-love-t-shirt-natural","title":"Love Organic Cotton Tee · Natural","description":"\u003cp\u003eThe Love wordmark was hand-drawn in Sean Friesen's Venice California studio, then silk-screened onto organic cotton in the same building. Soft typography on softer cotton. 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Tested by the panel of equally opinionated small people, who agreed it was the kind of word worth wearing.\u003c\/p\u003e","brand":"Orangeheat","offers":[{"title":"2T","offer_id":57361713529216,"sku":"LOVEORGSS2T-1","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"4T","offer_id":57361713561984,"sku":"LOVEORGSS2T-2","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"6Y","offer_id":57361713594752,"sku":"LOVEORGSS2T-3","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"8Y","offer_id":57361713627520,"sku":"LOVEORGSS2T-4","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-OH-tee-SS-LOVE-front.jpg?v=1770374680"},{"product_id":"guitar-burst-organic-cotton-kids-t-shirt-natural","title":"Guitar Burst Organic Cotton Tee · Natural","description":"\u003cp\u003eThe guitar burst was hand-drawn in Sean Friesen's Venice California studio, then silk-screened onto organic cotton in the same building. 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Padded straps with a chest clip, two main compartments separated by a zipped pocket, a front patch pocket, and a mesh side pocket for a water bottle. Lightweight on purpose, so six-year-olds are not carrying their own body weight.\u003c\/p\u003e\n\u003cp\u003eLightweight organic cotton with a water-repellent finish. Built to last past one school year, easy on shoulders that have a long way to grow.\u003c\/p\u003e\n\u003cp\u003eThe terracotta colourway is warm and grounded. The schoolbag that does not shout, with tricolour panels for the graphic kick.\u003c\/p\u003e\n\u003cp\u003eSuggested ages 6 to 11.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. 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Holds its shape, soft to the touch, machine washable despite how it looks.\u003c\/p\u003e\n\u003cp\u003eThe powder pink colourway is a soft, dusty pink. Plush teddy faux fur that holds its shape and feels good to the touch.\u003c\/p\u003e\n\u003cp\u003eSuggested ages 4 to 10.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. 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Air dry.\u003c\/p\u003e","brand":"Hindbag","offers":[{"title":"Default Title","offer_id":57363708969344,"sku":"AUG_TRB_K","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-HB-bb-sherpapink-front_1.jpg?v=1770395903"},{"product_id":"leosun-kids-polarised-sunglasses-sage-ages-3-8","title":"Jamie Polarised Sunglasses, Sage (Ages 3-8)","description":"\u003cp\u003e\u003cem\u003eThe Jamie upsized. Leosun's bestselling frame, slightly bigger, for kids who've outgrown the toddler fit but aren't ready for adult sizing. Sage is the quiet one: muted green, matte finish, considered. 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A fashion buyer's eye for detail in a category that usually doesn't get one.\u003c\/p\u003e","brand":"Leosun","offers":[{"title":"Default Title","offer_id":57365395505536,"sku":"LEOSUN41","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-LS-sunglasses-sage-green-front.jpg?v=1770462762"},{"product_id":"leosun-kids-polarised-sunglasses-blue-fade-ages-3-8","title":"Casey Polarised Sunglasses, Blue Fade (Ages 3-8)","description":"\u003cp\u003e\u003cem\u003eThe Casey is the in-betweener. For kids who've outgrown the toddler fit but still need a frame that actually fits. A snugger nose bridge keeps them on, flexi-hinges keep them in one piece. 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Soft, breathable, and safe by design.\u003c\/p\u003e\u003cp\u003eTry them on before washing. If your child is between sizes or you prefer a roomier fit, size up.\u003c\/p\u003e\u003chr\u003e\u003cp\u003eAs if we'd skip a Clueless bamboo short set.\u003c\/p\u003e\u003cp\u003eBellabu Bear's bamboo earns its place by doing the boring jobs well. Soft on sensitive skin, tag-free, breathable, naturally temperature-regulating, Oeko-Tex Standard 100 certified. The short set works for play, lounging, sleepovers, or actual sleep. Sized 4 to 8.\u003c\/p\u003e\u003cp\u003eWhat you get:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTwo-piece short set: top + shorts, in Clueless \"As If!\" print\u003c\/li\u003e\n\u003cli\u003eBamboo blend (95% bamboo, 5% spandex) with elastic waistband for stretch and quick changes\u003c\/li\u003e\n\u003cli\u003eTag-free, no scratchy labels\u003c\/li\u003e\n\u003cli\u003eNaturally breathable, temperature-regulating\u003c\/li\u003e\n\u003cli\u003eOeko-Tex Standard 100 certified, no harmful chemicals\u003c\/li\u003e\n\u003cli\u003eSized 4 to 8\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTested by the panel of equally opinionated small people. They didn't get the reference. They didn't need to.\u003c\/p\u003e","brand":"Bellabu Bear","offers":[{"title":"4T","offer_id":57385968173440,"sku":"BB2P03SS48204","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"5Y","offer_id":57385968206208,"sku":"BB2P03SS48205","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"6Y","offer_id":57385968238976,"sku":"BB2P03SS48206","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"7\/8","offer_id":58092332777856,"sku":"BB2P03SS48207","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-BB-PJ-bamboo-summer-clueless.jpg?v=1770907454"},{"product_id":"wonder-woman-girls-bamboo-underwear-7-pack","title":"Girls Wonder Woman Bamboo Briefs 7-Pack","description":"\u003cp\u003eWonder Woman seven days a week. The panel signed off without debate.\u003cbr\u003eBellabu Bear’s bamboo underwear, with Wonder Woman on every pair. Soft on sensitive skin, tag-free, breathable, Oeko-Tex Standard 100 certified, and sold in packs of seven so you can get through a week without a mid-week laundry panic. Sized 2 to 8.\u003cbr\u003eWhat you get:\u003cbr\u003e • Seven pairs of Wonder Woman bamboo undies, one for every day\u003cbr\u003e • Bamboo viscose blend, soft on sensitive skin\u003cbr\u003e • Tag-free, no scratchy labels\u003cbr\u003e • Naturally breathable, moisture-wicking\u003cbr\u003e • Oeko-Tex Standard 100 certified, no harmful chemicals\u003cbr\u003e • Sized 2 to 8\u003cbr\u003e\u003cbr\u003eTested by the panel of equally opinionated small people. Who all wanted to be Wonder Woman this week.\u003c\/p\u003e","brand":"Bellabu Bear","offers":[{"title":"2-3T","offer_id":57646271103360,"sku":"BB7P15UG01","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"4\/5Y","offer_id":57646271136128,"sku":"BB7P15UG02","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"6\/7Y","offer_id":57646271168896,"sku":"BB7P15UG03","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"8\/9Y","offer_id":57646271201664,"sku":"BB7P15UG04","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-BB-underwear-girls-set4-01-7pack.jpg?v=1773849597"},{"product_id":"flower-power-kids-t-shirt-pink-orangeheat","title":"Flower Power Organic Cotton Tee · Pink","description":"\u003cp\u003eThe dune buggy was hand-drawn in Sean Friesen's Venice California studio, flowers blooming through the chassis, then silk-screened onto soft pink organic cotton in the same building. 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Textured, structured, and exceptionally durable.\u003c\/p\u003e\n\u003cp\u003eThe coral colourway is a warm pinkish-red, somewhere between terracotta and salmon. Sun-soaked, summery, the one that does the work when everything else in your kit is neutral.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. Designed for re-wear, not one season.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eContrast woven hanging loop, hooks onto rails and hooks\u003c\/li\u003e\n\u003cli\u003eZip closure\u003c\/li\u003e\n\u003cli\u003eExclusive embossed three-yarn weave: textured, structured, durable\u003c\/li\u003e\n\u003cli\u003eSized for weekend essentials, 2.8 litres of capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e W 22 × H 16 × D 8 cm\u003cbr\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e 2.8 litres\u003cbr\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e 160g\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nDry clean preferred. Iron at medium temperature. 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The kid decides.\u003c\/p\u003e","brand":"Sweet Wink","offers":[{"title":"4T","offer_id":58107164131712,"sku":"TT-05 BTA-4T","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"5\/6Y","offer_id":58107164164480,"sku":"TT-05 BTA-5\/6","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"7\/8Y","offer_id":58107164197248,"sku":"TT-05 BTA-7\/8","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-SW-Powder-Blue-Bow-Trellis-Athletic-Skort-front.jpg?v=1778964300"},{"product_id":"cherry-cute-skort","title":"Cherry Cute Skort","description":"\u003cp\u003eA skort that doesn't make her choose between pretty and practical. Light pink with cherries scattered across the print, small and hand-illustrated, the kind of cherries kids actually draw. Built-in shorts underneath, so cartwheels, scooters, and climbing frames don't require a wardrobe negotiation. Pleated for movement. Mid-rise. Machine washable.\u003c\/p\u003e\n\n\u003cp\u003eWe stocked it because most \"girly\" pieces are either too precious to play in or too plain to feel special. This isn't either. Cherry print on Tuesday. Cherry print on her birthday. Cherry print because she liked it this morning. The kid decides.\u003c\/p\u003e","brand":"Sweet Wink","offers":[{"title":"4T","offer_id":58107362607488,"sku":"TT-05 CCT-4T","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"5\/6Y","offer_id":58107362640256,"sku":"TT-05 CCT-5\/6","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"7\/8Y","offer_id":58107362673024,"sku":"SKUs TT-05 CCT-7\/8","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-SW-pink-cherry-Bows-Athletic-Skort-front_fae6be1e-70fb-4b36-a740-1c927cfa088c.jpg?v=1778965848"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/collections\/ATD_WEB_HP_COLL_BANNER_W2290xH295_NEW_TEXT.jpg?v=1757585542","url":"https:\/\/allthingsdylan.co.uk\/collections\/new-arrivals.oembed?page=2","provider":"All Things Dylan","version":"1.0","type":"link"}