{"title":"New In","description":"","products":[{"product_id":"basile-diaper-bag-olive-organic-cotton","title":"Basile Nappy Bag in Olive","description":"\u003cp\u003e\u003cstrong\u003eA proper big bag that starts as a nappy bag and never really stops being useful.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Basile is generous. At nearly 50cm across it swallows a day's worth of kit, then carries on long past the nappy years as a weekend bag, a beach bag, the bag you grab when one child needs half their bedroom to leave the house. We still use ours, and Dylan is seven.\u003c\/p\u003e\n\u003cp\u003eFive pockets, two Velcro straps that fix straight to a pushchair, a double zip that opens from both sides, and an adjustable handle that goes from hand to shoulder. Thick GOTS-certified organic cotton, water-repellent for spills and light rain. 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The kind that takes a school year and a half of wear.\u003c\/p\u003e\n\u003cp\u003eThe saffron colourway is a warm, sun-baked yellow. Bright enough to find in a cloakroom, grown-up enough to last past nursery.\u003c\/p\u003e\n\u003cp\u003eSuggested ages 3 to 8, nursery through the extracurricular years.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. 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Air dry.\u003c\/p\u003e","brand":"Hindbag","offers":[{"title":"Default Title","offer_id":57323139498368,"sku":"ELIOT_N","price":68.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-HB-bp-big-Eliot-black-front.jpg?v=1769612933"},{"product_id":"eliot-backpack-sage-organic-cotton-canvas-for-kids-adults","title":"Eliot Backpack in Sage","description":"\u003cp\u003e\u003cstrong\u003eThe everyday adult backpack, town to countryside.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHindbag's Eliot is the full-size adult backpack for the all-day haul. Town to countryside, school run to weekend hike. 17 litres of capacity, integrated back foam, fits up to a 15-inch laptop.\u003c\/p\u003e\n\u003cp\u003eHeavy organic cotton canvas. The kind of weight that holds its shape and gets better with wear.\u003c\/p\u003e\n\u003cp\u003eThe sage colourway is a soft, dusty green. The shade that sits with denim, with linen, with a tee on a Saturday.\u003c\/p\u003e\n\u003cp\u003eLooking for something smaller? See the Mini Eliot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. 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Air dry.\u003c\/p\u003e","brand":"Hindbag","offers":[{"title":"Default Title","offer_id":57323208933760,"sku":"ELIOT_S","price":68.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-HB-bp-big-Eliot-sagegreen-front.jpg?v=1769613691"},{"product_id":"eliot-backpack-olive-organic-cotton-canvas-for-kids-adults","title":"Eliot Backpack in Olive","description":"\u003cp\u003e\u003cstrong\u003eThe everyday adult backpack, town to countryside.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHindbag's Eliot is the full-size adult backpack for the all-day haul. Town to countryside, school run to weekend hike. 17 litres of capacity, integrated back foam, fits up to a 15-inch laptop.\u003c\/p\u003e\n\u003cp\u003eHeavy organic cotton canvas. The kind of weight that holds its shape and gets better with wear.\u003c\/p\u003e\n\u003cp\u003eThe olive colourway is a rich, grounded green. Hides what a year of use throws at it, looks better the longer you carry it.\u003c\/p\u003e\n\u003cp\u003eLooking for something smaller? See the Mini Eliot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. Designed for re-wear, not one season.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInterior compartment fits a 15-inch laptop (13-inch with Ava S cover)\u003c\/li\u003e\n\u003cli\u003eTwo exterior pockets sized for a water bottle\u003c\/li\u003e\n\u003cli\u003eExterior zipped pocket and small interior pocket for essentials\u003c\/li\u003e\n\u003cli\u003eIntegrated back foam for all-day comfort\u003c\/li\u003e\n\u003cli\u003eAdjustable straps, 55 cm to 100 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e H 38 × W 30 cm with a 15 cm bottom\u003cbr\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e 17 litres\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nSpot clean. Air dry.\u003c\/p\u003e","brand":"Hindbag","offers":[{"title":"Default Title","offer_id":57323240784256,"sku":"ELIOT_O","price":68.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-HB-bp-big-Eliot-olivegreen-front.jpg?v=1769614108"},{"product_id":"orangeheat-short-sleeve-love-t-shirt-natural","title":"Love Organic Cotton Tee · Natural","description":"\u003cp\u003eThe Love wordmark was hand-drawn in Sean Friesen's Venice California studio, then silk-screened onto organic cotton in the same building. Soft typography on softer cotton. 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Tested by the panel of equally opinionated small people, who agreed it was the kind of word worth wearing.\u003c\/p\u003e","brand":"Orangeheat","offers":[{"title":"2T","offer_id":57361713529216,"sku":"LOVEORGSS2T-1","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"4T","offer_id":57361713561984,"sku":"LOVEORGSS2T-2","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"6Y","offer_id":57361713594752,"sku":"LOVEORGSS2T-3","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"8Y","offer_id":57361713627520,"sku":"LOVEORGSS2T-4","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-OH-tee-SS-LOVE-front.jpg?v=1770374680"},{"product_id":"guitar-burst-organic-cotton-kids-t-shirt-natural","title":"Guitar Burst Organic Cotton Tee · Natural","description":"\u003cp\u003eThe guitar burst was hand-drawn in Sean Friesen's Venice California studio, then silk-screened onto organic cotton in the same building. 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Textured, structured, and exceptionally durable.\u003c\/p\u003e\n\u003cp\u003eThe coral colourway is a warm pinkish-red, somewhere between terracotta and salmon. Sun-soaked, summery, the one that does the work when everything else in your kit is neutral.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Hindbag.\u003c\/strong\u003e The credentials hold up. 100% organic cotton, GOTS-certified, made by a partner NGO in Delhi as part of an empowerment programme for women from a disadvantaged neighbourhood. Makers earn three times the local average, with training and school places for their children. 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Tested by the panel of equally opinionated small people, who took it seriously.\u003c\/p\u003e","brand":"Orangeheat","offers":[{"title":"2T","offer_id":58100610957696,"sku":"TENNIS-SS-2T","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"4T","offer_id":58100610990464,"sku":"TENNIS-SS-4T","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"6Y","offer_id":58100611023232,"sku":"TENNIS-SS-6Y","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"8Y","offer_id":58100611056000,"sku":"TENNIS-SS-8Y","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-OH-tee-SS-tennis-front.jpg?v=1778851193"},{"product_id":"powder-blue-bow-trellis-skort","title":"Powder Blue Bow Trellis Skort","description":"\u003cp\u003eA skort that doesn't make her choose between pretty and practical. Powder blue with small white bows scattered trellis-style across the print. 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The kid decides.\u003c\/p\u003e","brand":"Sweet Wink","offers":[{"title":"4T","offer_id":58107164131712,"sku":"TT-05 BTA-4T","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"5\/6Y","offer_id":58107164164480,"sku":"TT-05 BTA-5\/6","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"7\/8Y","offer_id":58107164197248,"sku":"TT-05 BTA-7\/8","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-SW-Powder-Blue-Bow-Trellis-Athletic-Skort-front.jpg?v=1778964300"},{"product_id":"cherry-cute-skort","title":"Cherry Cute Skort","description":"\u003cp\u003eA skort that doesn't make her choose between pretty and practical. Light pink with cherries scattered across the print, small and hand-illustrated, the kind of cherries kids actually draw. Built-in shorts underneath, so cartwheels, scooters, and climbing frames don't require a wardrobe negotiation. Pleated for movement. Mid-rise. Machine washable.\u003c\/p\u003e\n\n\u003cp\u003eWe stocked it because most \"girly\" pieces are either too precious to play in or too plain to feel special. This isn't either. Cherry print on Tuesday. Cherry print on her birthday. Cherry print because she liked it this morning. The kid decides.\u003c\/p\u003e","brand":"Sweet Wink","offers":[{"title":"4T","offer_id":58107362607488,"sku":"TT-05 CCT-4T","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"5\/6Y","offer_id":58107362640256,"sku":"TT-05 CCT-5\/6","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"7\/8Y","offer_id":58107362673024,"sku":"TT-05 CCT-7\/8","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-SW-pink-cherry-Bows-Athletic-Skort-front_fae6be1e-70fb-4b36-a740-1c927cfa088c.jpg?v=1778965848"},{"product_id":"girls-3-pack-underwear-peace-groovy-oakley","title":"Girls Bamboo Briefs 3-Pack, Peace + Groovy + Oakley","description":"\u003cp\u003ePants are the layer closest to her skin all day. Worth getting right.\u003c\/p\u003e\u003cp\u003eA three-pack from Sweet Bamboo: one Peace tie-dye, one Groovy floral, one Oakley print. 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Sweet Bamboo's bamboo feels closer to silk than cotton, and the prints feel like something a small girl might actually choose.\u003c\/p\u003e\u003cp\u003eTested by the panel.\u003c\/p\u003e","brand":"Sweet Bamboo","offers":[{"title":"3Y","offer_id":58147038822784,"sku":"SS26.UW002APEACE30000","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"4Y","offer_id":58147039641984,"sku":"SS26.UW002APEACE01000","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"5Y","offer_id":58147039674752,"sku":"SS26.UW002APEACE40000","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"6Y","offer_id":58147039707520,"sku":"SS26.UW002APEACE50000","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"7Y","offer_id":58147039740288,"sku":"SS26.UW002APEACE60000","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"8Y","offer_id":58147039773056,"sku":"SS26.UW002APEACE70000","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-WEB-2048px-SweetBamboo-bamboo-underwear-3-pack-girls-groovy-peace-oakley.jpg?v=1779622005"},{"product_id":"boys-brief-3-pack-rock-n-roll-blue-check-the-surf-matchbox-cars","title":"Boys Bamboo Trunks 3-Pack, Rock N Roll Blue + Check the Surf + Matchbox Cars","description":"\u003cp\u003ePants are the layer closest to his skin all day. 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No colour-change trick this time, just a good graphic on a properly made tee.\u003c\/p\u003e\n\u003cp\u003eHolly and Beau started with swimwear, and the same thinking carries into their tees: organic cotton, a print with personality, made to be worn hard and washed often.\u003c\/p\u003e\n\u003cp\u003eWe stocked Holly and Beau because siblings Jack and Fleur design for kids who actually go outside. The penguin is the kind of thing a child picks for themselves.\u003c\/p\u003e\n\u003cp\u003e100% organic cotton. 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No colour-change trick this time, just a good graphic on a properly made tee.\u003c\/p\u003e\n\u003cp\u003eHolly and Beau started with swimwear, and the same thinking carries into their tees: organic cotton, a print with personality, made to be worn hard and washed often.\u003c\/p\u003e\n\u003cp\u003eWe stocked Holly and Beau because siblings Jack and Fleur design for kids who actually go outside. The shark is the kind of thing a child picks for themselves.\u003c\/p\u003e\n\u003cp\u003e100% organic cotton. Fits true to age, sized 2-3T to 7-8T.\u003c\/p\u003e\n\u003cp\u003eTested by Dylan. 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A roomy 22-litre main compartment, a padded interior sleeve that takes a 15\" laptop or tablet, a divided front pocket for the bits that always go missing, and an exterior pocket sized for a water bottle. YKK zips throughout, because the zip is always the first thing to go.\u003c\/p\u003e\n\u003cp\u003eIt is made from 14 oz certified organic cotton canvas. Heavy, structured, the kind of fabric that holds its shape when the bag is full and does not slump when it is empty. The back panel is padded with recycled polyester felt, spun from used water bottles. And when the term takes its toll, the whole thing goes in the machine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClassic Navy\u003c\/strong\u003e is the one that goes with everything and shows nothing. Playground-proof, school-approved, and quietly smart enough for the parent who somehow ends up carrying it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDylan's pick.\u003c\/strong\u003e Of all the colours, navy is the one Dylan claimed for himself. It hasn't done a school run yet, it is August after all, but it is off to Canada with him in a couple of days, which feels about right for a brand with North American roots. He tests the boys' and unisex range, and this one passed. If it survives a transatlantic trip with a seven-year-old, a school term will be a doddle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Fluf.\u003c\/strong\u003e Fluf weave, print and dye their own fabrics, then turn them into simple, useful bags built to last. Every bag is independently tested to be healthy and safe, and made in a facility in India certified to both the OCS and GOTS organic standards. Organic where it counts, recycled where it helps, and designed to be washed and re-used for years rather than replaced every September.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoomy 22-litre main compartment\u003c\/li\u003e\n\u003cli\u003ePadded interior sleeve fits a 15\" laptop or tablet\u003c\/li\u003e\n\u003cli\u003eDivided front storage pocket and an exterior water bottle pocket\u003c\/li\u003e\n\u003cli\u003eYKK zip closures throughout\u003c\/li\u003e\n\u003cli\u003eHeavy canvas top carry strap and adjustable shoulder straps\u003c\/li\u003e\n\u003cli\u003ePadded back panel made from 100% recycled polyester felt\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e 16.5 × 12 × 6\" (approx. 42 × 30 × 15 cm)\u003cbr\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e 22 litres\u003cbr\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e 0.77 kg\u003cbr\u003e\n\u003cstrong\u003eFabric\u003c\/strong\u003e 14 oz certified organic cotton canvas\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nMachine wash warm on a delicate cycle. Air dry or tumble dry low.\u003c\/p\u003e","brand":"Fluf","offers":[{"title":"One Size","offer_id":58526748803456,"sku":"BP-NVY-17","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-FLUF-BPack-classic-navy-front_66cc577d-32fb-4e0d-b59b-876e378421b5.jpg?v=1784920149"},{"product_id":"fluf-b-pack-backpack-lavender","title":"B Pack Backpack in Lavender","description":"\u003cp\u003e\u003cstrong\u003eMost school backpacks give up by February. This one won't.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fluf B Pack is a proper, full-size backpack for school, day trips and everything in between. A roomy 22-litre main compartment, a padded interior sleeve that takes a 15\" laptop or tablet, a divided front pocket for the bits that always go missing, and an exterior pocket sized for a water bottle. YKK zips throughout, because the zip is always the first thing to go.\u003c\/p\u003e\n\u003cp\u003eIt is made from 14 oz certified organic cotton canvas. Heavy, structured, the kind of fabric that holds its shape when the bag is full and does not slump when it is empty. The back panel is padded with recycled polyester felt, spun from used water bottles. And when the term takes its toll, the whole thing goes in the machine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLavender\u003c\/strong\u003e is a soft, dusty purple that reads calm rather than sweet. A colour with a point of view, not a cliche, and a quiet antidote to the primary-brights every other school bag comes in.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Fluf.\u003c\/strong\u003e Fluf weave, print and dye their own fabrics, then turn them into simple, useful bags built to last. Every bag is independently tested to be healthy and safe, and made in a facility in India certified to both the OCS and GOTS organic standards. Organic where it counts, recycled where it helps, and designed to be washed and re-used for years rather than replaced every September.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoomy 22-litre main compartment\u003c\/li\u003e\n\u003cli\u003ePadded interior sleeve fits a 15\" laptop or tablet\u003c\/li\u003e\n\u003cli\u003eDivided front storage pocket and an exterior water bottle pocket\u003c\/li\u003e\n\u003cli\u003eYKK zip closures throughout\u003c\/li\u003e\n\u003cli\u003eHeavy canvas top carry strap and adjustable shoulder straps\u003c\/li\u003e\n\u003cli\u003ePadded back panel made from 100% recycled polyester felt\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e 16.5 × 12 × 6\" (approx. 42 × 30 × 15 cm)\u003cbr\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e 22 litres\u003cbr\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e 0.77 kg\u003cbr\u003e\n\u003cstrong\u003eFabric\u003c\/strong\u003e 14 oz certified organic cotton canvas\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nMachine wash warm on a delicate cycle. Air dry or tumble dry low.\u003c\/p\u003e","brand":"Fluf","offers":[{"title":"One Size","offer_id":58526762074496,"sku":"BP-LVDR-19","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-FLUF-BPack-lavender-front.jpg?v=1784920020"},{"product_id":"fluf-b-pack-backpack-blue","title":"B Pack Backpack in Blue","description":"\u003cp\u003e\u003cstrong\u003eMost school backpacks give up by February. This one won't.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fluf B Pack is a proper, full-size backpack for school, day trips and everything in between. A roomy 22-litre main compartment, a padded interior sleeve that takes a 15\" laptop or tablet, a divided front pocket for the bits that always go missing, and an exterior pocket sized for a water bottle. YKK zips throughout, because the zip is always the first thing to go.\u003c\/p\u003e\n\u003cp\u003eIt is made from 14 oz certified organic cotton canvas. Heavy, structured, the kind of fabric that holds its shape when the bag is full and does not slump when it is empty. The back panel is padded with recycled polyester felt, spun from used water bottles. And when the term takes its toll, the whole thing goes in the machine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlue\u003c\/strong\u003e is a soft, dusty blue-grey. Understated, a little bit vintage, and the opposite of shiny primary-school plastic. It goes with everything and looks better the more it is worn.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Fluf.\u003c\/strong\u003e Fluf weave, print and dye their own fabrics, then turn them into simple, useful bags built to last. Every bag is independently tested to be healthy and safe, and made in a facility in India certified to both the OCS and GOTS organic standards. Organic where it counts, recycled where it helps, and designed to be washed and re-used for years rather than replaced every September.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoomy 22-litre main compartment\u003c\/li\u003e\n\u003cli\u003ePadded interior sleeve fits a 15\" laptop or tablet\u003c\/li\u003e\n\u003cli\u003eDivided front storage pocket and an exterior water bottle pocket\u003c\/li\u003e\n\u003cli\u003eYKK zip closures throughout\u003c\/li\u003e\n\u003cli\u003eHeavy canvas top carry strap and adjustable shoulder straps\u003c\/li\u003e\n\u003cli\u003ePadded back panel made from 100% recycled polyester felt\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e 16.5 × 12 × 6\" (approx. 42 × 30 × 15 cm)\u003cbr\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e 22 litres\u003cbr\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e 0.77 kg\u003cbr\u003e\n\u003cstrong\u003eFabric\u003c\/strong\u003e 14 oz certified organic cotton canvas\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nMachine wash warm on a delicate cycle. Air dry or tumble dry low.\u003c\/p\u003e","brand":"Fluf","offers":[{"title":"One Size","offer_id":58526774296960,"sku":"BP-BLUE-14","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-FLUF-BPack-blue-front.jpg?v=1784919857"},{"product_id":"fluf-b-pack-jr-kids-backpack-navy","title":"B Pack Jr Kids' Backpack in Navy","description":"\u003cp\u003e\u003cstrong\u003eThe little one's first real backpack. Not a novelty, a proper one.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe B Pack Jr is Fluf's classic backpack, shrunk to fit smaller shoulders and smaller daily hauls. Sized for children roughly 3 to 8, with a 14-litre main compartment, an interior sleeve, a flat front pocket, and an exterior pocket for a water bottle. Two short canvas top handles for grab-and-go, plus adjustable shoulder straps that move with them.\u003c\/p\u003e\n\u003cp\u003eIt is made from the same 14 oz GOTS-certified organic cotton canvas as the grown-up version. Structured, hard-wearing, and tested to the highest EU standards, free from PVC, BPA, phthalates, heavy metals and PFAS. When it comes home covered in whatever the day involved, the whole thing goes in the machine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNavy\u003c\/strong\u003e with mustard handles and cream zips. A two-tone classic that looks smart on the peg and survives everything off it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDylan-tested.\u003c\/strong\u003e He is seven and hard on a backpack. This one kept up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Fluf.\u003c\/strong\u003e Fluf weave, print and dye their own fabrics, then turn them into simple, useful bags built to last. Every bag is independently tested to be healthy and safe, and made in a facility in India certified to both the OCS and GOTS organic standards. Organic where it counts, and designed to be washed and re-used for years rather than replaced every September.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSized for kids roughly 3 to 8, or smaller daily loads\u003c\/li\u003e\n\u003cli\u003e14-litre main compartment\u003c\/li\u003e\n\u003cli\u003eInterior sleeve and a flat front pocket\u003c\/li\u003e\n\u003cli\u003eExterior water bottle pocket\u003c\/li\u003e\n\u003cli\u003eTwo short canvas top carry handles and adjustable shoulder straps\u003c\/li\u003e\n\u003cli\u003eYKK zip closures throughout\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e 10 × 14 × 5\" (25 × 36 × 13 cm)\u003cbr\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e 14 litres\u003cbr\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e 0.64 kg\u003cbr\u003e\n\u003cstrong\u003eFabric\u003c\/strong\u003e 14 oz GOTS-certified organic cotton canvas\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nMachine wash warm on a delicate cycle. Air dry or tumble dry low.\u003c\/p\u003e","brand":"Fluf","offers":[{"title":"One Size","offer_id":58527047909760,"sku":"BPJ-NVY-02","price":58.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-FLUF-BPackJr-navy-front.jpg?v=1785327853"},{"product_id":"fluf-b-pack-jr-kids-backpack-lavender","title":"B Pack Jr Kids' Backpack in Lavender","description":"\u003cp\u003e\u003cstrong\u003eThe little one's first real backpack. Not a novelty, a proper one.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe B Pack Jr is Fluf's classic backpack, shrunk to fit smaller shoulders and smaller daily hauls. Sized for children roughly 3 to 8, with a 14-litre main compartment, an interior sleeve, a flat front pocket, and an exterior pocket for a water bottle. 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Air dry or tumble dry low.\u003c\/p\u003e","brand":"Fluf","offers":[{"title":"One Size","offer_id":58527055348096,"sku":"BPJ-LVDR-01","price":58.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-FLUF-BPackJr-lavender-front.jpg?v=1785327973"},{"product_id":"fluf-zipper-lunch-bag-classic-navy","title":"Zipper Lunch Bag in Classic Navy","description":"\u003cp\u003e\u003cstrong\u003eEvery lunch bag ends up smelling. This is the exception.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFluf's Zipper Lunch is a simple, roomy lunch bag in certified organic cotton, with a food-safe, water-resistant lining that actually rinses clean. Forgot it in a school bag all weekend? Rinse the lining in the sink, let it dry, and put the whole thing through the machine when it needs it. It comes out fine. 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Organic where it counts, and honest about the rest.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBody in 100% certified organic cotton\u003c\/li\u003e\n\u003cli\u003eFood-safe, water-resistant lining that rinses clean (free of BPA, phthalates and lead)\u003c\/li\u003e\n\u003cli\u003eZip closure and cotton canvas carry handles\u003c\/li\u003e\n\u003cli\u003eInterior pocket for a water bottle or ice pack\u003c\/li\u003e\n\u003cli\u003eRoomy but compact, 11 × 8 × 4.5\"\u003c\/li\u003e\n\u003cli\u003ePreshrunk and fully machine washable\u003c\/li\u003e\n\u003cli\u003eLined, not insulated (works with an ice pack)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e 11 × 8 × 4.5\" (approx. 28 × 20 × 11 cm)\u003cbr\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e 299 g\u003cbr\u003e\n\u003cstrong\u003eBody\u003c\/strong\u003e 100% certified organic cotton\u003cbr\u003e\n\u003cstrong\u003eLining\u003c\/strong\u003e 100% polyester, food-safe\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nMachine wash warm on a delicate cycle. Air dry. Rinse the lining in the sink whenever it needs a freshen-up.\u003c\/p\u003e","brand":"Fluf","offers":[{"title":"One Size","offer_id":58527486607744,"sku":"ZLU-LVDR-36","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-FLUF-ZipperLunch-lavender-front.jpg?v=1785328145"},{"product_id":"fluf-zipper-lunch-bag-poppy","title":"Zipper Lunch Bag in Poppy","description":"\u003cp\u003e\u003cstrong\u003eEvery lunch bag ends up smelling. This is the exception.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFluf's Zipper Lunch is a simple, roomy lunch bag in certified organic cotton, with a food-safe, water-resistant lining that actually rinses clean. Forgot it in a school bag all weekend? Rinse the lining in the sink, let it dry, and put the whole thing through the machine when it needs it. It comes out fine. That is the entire pitch, and it is a good one.\u003c\/p\u003e\n\u003cp\u003eCotton canvas carry handles, a proper zip closure so nothing escapes, and an interior pocket that holds a water bottle or an ice pack. Lined but not insulated, so add an ice pack on warm days. Free from BPA, phthalates and lead, because it is holding lunch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePoppy\u003c\/strong\u003e is a warm, punchy red-orange with “Lunch” across the front. The one that is easy to spot on a crowded cloakroom peg.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Fluf.\u003c\/strong\u003e Fluf make simple, useful bags in certified organic cotton, independently tested to be healthy and safe, and built to be washed and re-used for years rather than replaced. Organic where it counts, and honest about the rest.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBody in 100% certified organic cotton\u003c\/li\u003e\n\u003cli\u003eFood-safe, water-resistant lining that rinses clean (free of BPA, phthalates and lead)\u003c\/li\u003e\n\u003cli\u003eZip closure and cotton canvas carry handles\u003c\/li\u003e\n\u003cli\u003eInterior pocket for a water bottle or ice pack\u003c\/li\u003e\n\u003cli\u003eRoomy but compact, 11 × 8 × 4.5\"\u003c\/li\u003e\n\u003cli\u003ePreshrunk and fully machine washable\u003c\/li\u003e\n\u003cli\u003eLined, not insulated (works with an ice pack)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e 11 × 8 × 4.5\" (approx. 28 × 20 × 11 cm)\u003cbr\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e 299 g\u003cbr\u003e\n\u003cstrong\u003eBody\u003c\/strong\u003e 100% certified organic cotton\u003cbr\u003e\n\u003cstrong\u003eLining\u003c\/strong\u003e 100% polyester, food-safe\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nMachine wash warm on a delicate cycle. Air dry. Rinse the lining in the sink whenever it needs a freshen-up.\u003c\/p\u003e","brand":"Fluf","offers":[{"title":"One Size","offer_id":58527494865280,"sku":"ZLU-POPY-39","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-FLUF-ZipperLunch-poppy-front.jpg?v=1785328221"},{"product_id":"fluf-zipper-lunch-bag-blue","title":"Zipper Lunch Bag in Blue","description":"\u003cp\u003e\u003cstrong\u003eEvery lunch bag ends up smelling. This is the exception.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFluf's Zipper Lunch is a simple, roomy lunch bag in certified organic cotton, with a food-safe, water-resistant lining that actually rinses clean. Forgot it in a school bag all weekend? Rinse the lining in the sink, let it dry, and put the whole thing through the machine when it needs it. It comes out fine. That is the entire pitch, and it is a good one.\u003c\/p\u003e\n\u003cp\u003eCotton canvas carry handles, a proper zip closure so nothing escapes, and an interior pocket that holds a water bottle or an ice pack. Lined but not insulated, so add an ice pack on warm days. Free from BPA, phthalates and lead, because it is holding lunch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlue\u003c\/strong\u003e is a soft, dusty blue with “Lunch” on the front. It says exactly what it does, and looks good doing it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we stocked Fluf.\u003c\/strong\u003e Fluf make simple, useful bags in certified organic cotton, independently tested to be healthy and safe, and built to be washed and re-used for years rather than replaced. Organic where it counts, and honest about the rest.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBody in 100% certified organic cotton\u003c\/li\u003e\n\u003cli\u003eFood-safe, water-resistant lining that rinses clean (free of BPA, phthalates and lead)\u003c\/li\u003e\n\u003cli\u003eZip closure and cotton canvas carry handles\u003c\/li\u003e\n\u003cli\u003eInterior pocket for a water bottle or ice pack\u003c\/li\u003e\n\u003cli\u003eRoomy but compact, 11 × 8 × 4.5\"\u003c\/li\u003e\n\u003cli\u003ePreshrunk and fully machine washable\u003c\/li\u003e\n\u003cli\u003eLined, not insulated (works with an ice pack)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e 11 × 8 × 4.5\" (approx. 28 × 20 × 11 cm)\u003cbr\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e 299 g\u003cbr\u003e\n\u003cstrong\u003eBody\u003c\/strong\u003e 100% certified organic cotton\u003cbr\u003e\n\u003cstrong\u003eLining\u003c\/strong\u003e 100% polyester, food-safe\u003cbr\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\nMachine wash warm on a delicate cycle. Air dry. Rinse the lining in the sink whenever it needs a freshen-up.\u003c\/p\u003e","brand":"Fluf","offers":[{"title":"One Size","offer_id":58527501123968,"sku":"ZLU-BLUE-17","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/files\/ATD-FLUF-ZipperLunch-blue-front.jpg?v=1785328308"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5550\/3232\/collections\/ATD_WEB_HP_COLL_BANNER_W2290xH295_NEW_TEXT.jpg?v=1757585542","url":"https:\/\/allthingsdylan.co.uk\/collections\/new-arrivals.oembed?page=3","provider":"All Things Dylan","version":"1.0","type":"link"}