Sweet Wink is a mother-daughter brand from New York, founded in 2015. They make tutus, skorts, and hair accessories that lean retro, print-led, deliberately playful. Not standard-issue girls' kit.

We stocked Sweet Wink because the panel of equally opinionated small people kept asking. Print-led, retro-inspired, original prints across every collection, made for girls who have firm views on what they want to wear. Design-led, not glitter-led.

Tested by the panel of equally opinionated small people. They picked these themselves.