B Pack Backpack in Classic Navy
Considered bags from independent brands. Made for family life.
by Fluf
EU Orders: VAT included at checkout (up to €150)
🚚 EU delivery from €9.95
✨ Free EU shipping over €65
How it Fits
We aim to get your order to you as quickly and smoothly as possible. Delivery options and timings depend on your location.
UNITED KINGDOM
Standard Delivery – £3.95
Free on orders over £50
Delivered within 2–4 working days via Royal Mail or Evri
Fully tracked for peace of mind
Express Delivery – £6.50
Delivered within 1–2 working days (Monday–Friday)
Orders placed before 12pm are dispatched the same day
Fully tracked and prioritised
EUROPEAN UNION
Standard EU Shipping – €9.95
Delivered within 5–8 business days
VAT included at checkout on orders under €150
Express EU Shipping – €19.95
Delivered within 2–5 business days
VAT included at checkout on orders under €150
Free EU shipping on orders over €65.
Returns
We want you to love every piece you purchase. If you need to return an item:
UNITED KINGDOM
- Returns accepted within 45 days of delivery
- Items must be new, unused, and in original packaging
- Free UK returns
- Prepaid return labels are valid for 7 days. Replacement labels may be requested within the 45-day window, with the cost deducted from your refund
- Refunds apply to the product cost only (original delivery charges are non-refundable unless faulty, damaged, or lost in transit)
- Sale items are final sale unless faulty
- For hygiene reasons, underwear and underpants are non-returnable unless faulty
EUROPEAN UNION
- Returns accepted within 45 days of delivery
- Items must be new, unused, and in original packaging
- Customers are responsible for EU return shipping costs
- If we issue a return label, it is valid for 7 days. Replacement labels can be provided upon request, with the cost deducted from your refund
- Original delivery charges are non-refundable unless faulty or damaged
- Underwear and underpants are non-returnable unless faulty
- We recommend using a tracked service, as we cannot refund items lost in transit
Mindful Shopping
We encourage thoughtful purchasing to help reduce unnecessary returns and minimise environmental impact.
Dylan claimed the navy one for himself. First trip: Canada, not the classroom.
Most school backpacks give up by February. This one won't.
The Fluf B Pack is a proper, full-size backpack for school, day trips and everything in between. A roomy 22-litre main compartment, a padded interior sleeve that takes a 15" laptop or tablet, a divided front pocket for the bits that always go missing, and an exterior pocket sized for a water bottle. YKK zips throughout, because the zip is always the first thing to go.
It is made from 14 oz certified organic cotton canvas. Heavy, structured, the kind of fabric that holds its shape when the bag is full and does not slump when it is empty. The back panel is padded with recycled polyester felt, spun from used water bottles. And when the term takes its toll, the whole thing goes in the machine.
Classic Navy is the one that goes with everything and shows nothing. Playground-proof, school-approved, and quietly smart enough for the parent who somehow ends up carrying it.
Dylan's pick. Of all the colours, navy is the one Dylan claimed for himself. It hasn't done a school run yet, it is August after all, but it is off to Canada with him in a couple of days, which feels about right for a brand with North American roots. He tests the boys' and unisex range, and this one passed. If it survives a transatlantic trip with a seven-year-old, a school term will be a doddle.
Why we stocked Fluf. Fluf weave, print and dye their own fabrics, then turn them into simple, useful bags built to last. Every bag is independently tested to be healthy and safe, and made in a facility in India certified to both the OCS and GOTS organic standards. Organic where it counts, recycled where it helps, and designed to be washed and re-used for years rather than replaced every September.
Features
- Roomy 22-litre main compartment
- Padded interior sleeve fits a 15" laptop or tablet
- Divided front storage pocket and an exterior water bottle pocket
- YKK zip closures throughout
- Heavy canvas top carry strap and adjustable shoulder straps
- Padded back panel made from 100% recycled polyester felt
- Machine washable
Dimensions 16.5 × 12 × 6" (approx. 42 × 30 × 15 cm)
Capacity 22 litres
Weight 0.77 kg
Fabric 14 oz certified organic cotton canvas
Made in India
Care
Machine wash warm on a delicate cycle. Air dry or tumble dry low.
OUR STORY
Considered kidswear from independent
brands. Sized 2 to 8.
All Things Dylan started as a hunt.
Pamela, first-time mum at 49, looking for kids’ clothes that didn’t make her son look like every other kid in the playground. What she found was either fast fashion in tiny sizes or heritage labels at heritage prices. Almost nothing in between.
So we built it. A tightly edited platform of independent brands that lead with style, craft, and quality. Some lead with sustainability. Some are mum-founded. All of them are picked by us. Tested by Dylan and a panel of equally opinionated small people.
The name’s not an accident. Dylan, after
Bob. The aesthetic carries the same lineage: 70s to 90s American music culture, retro stripes, worn-in tees, the kind of soulful cool that doesn’t shout.
We give back where it tracks. ATD sponsors a child’s music education through the London Music Fund. If music shaped this brand, it should be there for the next kid too.
We don’t dress kids to fit in. We dress
them to be exactly who they are.
Because fitting in was never the goal.