A frustration with the pink-or-blue binary in kids' fashion. A parent of small kids in the UK couldn't find what they wanted. So they made The QT.
We stocked The QT because the knee patches earn their place. GOTS-certified organic cotton, designed in the UK, made in Turkey, and a brand that reinforced the knees instead of pretending kids would stay still. Bright coloured stripes on the pockets and cuffs, design-led, options that aren't pink or blue.
Tested by Dylan and a panel of equally opinionated small people.
Heads up: their joggers and leggings run large. Size down for a snug fit. Tops are true to size.