Grown-up denim. Kid-sized.

It's In My Jeans was founded on a simple idea: denim should be as good for kids as it is for adults. They design in London, take cues from the global streetwear scene, and make their pieces to order in small batches. The denim is Oeko-Tex certified (free from harmful chemicals, important for kids' skin) and the factories are SEDEX certified (independently verified ethical working conditions for the people making the clothes). The result: pieces that are properly made and properly sourced.

The range covers denim shorts, jeans, jackets, skirts, and a cotton jumpsuit. Some styles are relaxed cuts (Mallorca shorts, Catana jumpsuit). Others are slim modern fit, and those run small. We've flagged which is which on every product page.

A note on sizing: their slim-fit styles run small. Size up. Their relaxed-fit styles are true to size. Order your child's usual age.