The clothing without the noise. No giant logos. No brand names sewn across the front. No walking advertisements.

Logo Free Clothing started when David hit his mid-thirties, tried to find a decent hoodie, and realised every option on the high street made him feel like an energy drink billboard. His friend Andy joined him in 2017, leaving the London square mile to build something quieter. They've been selling unbranded clothing online from the Welsh border since 2013. Since 2021 they've added over 250 organic, recycled, or fully sustainable lines.

For ATD, this is the supplier we go to when we want a piece to do its job quietly. The trucker cap that's just a trucker cap. The beanie that lets the kid be the personality, not the brand. The right answer for parents tired of dressing their child in advertising.