Some pieces reach the end of theirs.
This isn't a summer sale. We're cutting back. Some of the brands here are leaving us for good: one is closing, one we can't get hold of, one has outgrown our sizing, one we won't be buying again. The rest are pieces where the sizes ran out and we can't get them back.
Everything is 50% off. No codes, no small print, and no coming back in a slightly different shade next season.
We took the road less travelled. These are getting off at the last exit.